Saul Bass And AssociatesThe contributions of American designer Saul Bass initiated a revolution in the film advertising industry. Where motion picture advertising was once an unrefined and artless trade, Bass endowed the craft with the sophistication of a bonafide art form. In the world of Saul Bass, letters walked, and roses turned to raindrops; analogous correspondence between unrelated objects was a way of life. He was a master of presentation and communication. He extracted simple and unassuming moments in time, raising each to the level of great art. With his great knack for exposing a magic meld between image, typography, and motion, he held seasoned filmmakers in awe as repeatedly he captured the naked essence of a two-hour feature-length film and condensed the emotion of the drama into a brief title track of two minutes or less.
Saul Bass: Broadcast News (1987) title sequence
Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm , the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest , and the disjointed text that races together and apart in Psycho.
Saul Bass And Associates
Saul Bass was a prominent American graphic designer of the twentieth-century. He largely designed motion picture title sequences, corporate logos and movie posters. He was a pioneer of the modern title sequence designing. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. He attended the James Monroe High School from where he earned his graduation. In , he received a fellowship to the Art Students League in Manhattan.
T he s in America are widely regarded as an era of dull conformity. In fact this was a period of considerable liveliness and innovation. In the visual arts the Modern Movement achieved serious popular acceptance, spreading out from the galleries into everyday life through the work of graphic designers. Among the most notable of the latter is the fascinating subject of this sumptuous book, the prolific Saul Bass, who became famous, influential and a source of universal pleasure through what was virtually a sideline, his groundbreaking credit titles for Hollywood movies, starting in with Otto Preminger's Carmen Jones. Bass was born in the largely Jewish New York borough of the Bronx in to working-class Russian-Jewish immigrants, who encouraged his early interest in and flair for the arts. Growing up in the Depression, he had to leave school at 16 to work in an advertising agency, attending art classes in the evening.
Text in Japanese and English. Designer: Saul Bass and AssociatesSize: xmmPages: Publication: , reprint from Binding: Casebound book.
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